Course Details

Introduction

• Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.
• Tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and higher flight frequencies. 

Objectives

After completing this course students will be able to:

• Recognize the importance of marketing within an organization and its role.
• Identify target market segments for a selected product or service.
• Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.
• Define and appropriately use marketing terminology and concepts.

Who Sould Attend

• Airport Marketing managers and directors of commercial websites and Internet networks
• Airport staff at the departments of marketing and sales

Course Content

• Module 1: Introduction to Airport Marketing & Communications
• Module 2: Airport Marketing Strategy
• Module 3: Corporate Communications and Reputation Management
• Module 4: Digital Marketing and Technology in Airport Communications
• Module 5: Future Airport Commercial Strategies & Action Plan

Prerequisite